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10 steps of social media

Social media strategy is more than just posting updates in the popular medias. Follow the 10 steps of social media to get started with a strategic approach and clear strategy before choosing media and channel.

1. Understand your business and products
2. Define involvement strategy and set metrics and clear goals
3. Understand your customers and their platforms = Listen!
4. Develop a social media policy
5. Choose channels and content strategy
6. Publish your initial content, start conversations
7. Use current network, share your content

Develop a marketing strategy and marketing plan that sells

When creating a new successful marketing plan you should go through 5 steps including the areas of:

  • Market Segmentation
  • Market Targeting
  • Market Positioning

Market segmentation

1. Develop customer profiles

The 10 pillars of marketing

In the book Buyology, Martin Lindstroem has proven a clear link between the marketing of a religion and a product/service. Products associated with rituals and superstitions, will have much better possibility to stick in the consciousness of the audience.

10 pillars of Marketing (and religion)
- A sense of audience relationship
- A clear vision
- Power over the enemy
- Sensual appeal
- Storytelling
- Grandeur
- Missionaries
- Symbols
- Mystery
- Rituals