- that fit target customer personas

It is important to fit the product strategy with the target segment, with the right quality and price trade off. You also have to look at your core product and what could be supplementary products to your primary products – if you have a physical product can it be supplemented with a service or if you have a service products can it be supplemented with a physical product?

Online Management Strategy Marketing Innovation Process and HR software tool available soon

The Goalcube management software tool helps you with the product and brand strategies to decide number of products groups, number variants and number of products in each variant and product group. The product Marketing section is an integrated part of the over all company strategy system and help you define for each product or product group the functionalities, advantages but what is more important what is the benefit from using exact your products and what are the competitive advance that makes your product stands out of the crowd.

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